Founded in 2013, BeautyPlus is part of Pixocial Technology and has a global team of over 100 across Singapore, the Bay Area, Tokyo, Beijing, Shenzhen, and Xiamen. Each month, more than 75 million users capture, enhance, and share their best moments on mobile and online platforms.
BeautyPlus combines creativity and AI to make photo and video editing effortless and enjoyable. Users explore selfies, portraits, filters, virtual try-ons, and AI-powered photo editing tools. In 2025, BeautyPlus was recognized as one of Andreessen Horowitz’s Top 100 Gen AI Consumer Apps, highlighting our leadership in AI-driven creative experiences.
75M+
Monthly Active Users
800M+
App Installs
230
Countries & Regions
1.5B+
Monthly Designs created
75M+
Monthly Active Users
800M+
App Installs
230
Countries & Regions
1.5B+
Monthly Designs created
Take four-frame snapshots of your life with an online Photo booth, or capture the vibe of every moment with retro camera effects, and experiment with glowing or cinematic light setups in our app. Every shot reflects your mood, your style, and your authentic self.
Refine your look with precision and subtlety. Adjust facial features, smooth skin, and reshape body contours naturally. Our tools give you control and confidence, so you can enhance your appearance without losing your true self.
Turn ideas into polished visuals with AI-powered editing. Enhance image quality, generate new content, change backgrounds, remove objects, restore videos, create professional headshots, or prepare images for commercial use, all in one click.
Transform ordinary photos into playful or artistic expressions. Apply unique AI filters, textures, and color grading, or create fun collages to make your images stand out. Explore unlimited creative possibilities and let your imagination guide your style.
Experiment with hairstyles, hair colors, outfits, nail designs, tattoos, and glasses — all digitally and instantly. Mix and match looks, try new styles before committing in real life, and discover new ways to express yourself confidently.
Enhance, don’t replace. We design our tools to respect who you are. Adjustments should feel supportive, not transformative. You are always recognizable, always in control, and always able to see what’s been changed.
No presets for who you should be. Creativity doesn’t follow rules, and neither should our tools. We don’t tell you what looks right or wrong. We give you the flexibility to explore moods, styles, and ideas on your own terms.
Made to be used, not just admired. We respect practical needs: speed, clarity, and commercial use without compromising transparency or ethics. From personal moments to professional work, our tools are designed to help your ideas move from intention to impact.
