Founded in October 2008, Meitu has become one of China’s top Internet enterprises due to its leading image-and-video processing technologies and AI-driven social community. Meitu's mission is "to let everyone become beautiful easily", with the concept of "beauty", or Mei (美) in Chinese, as the company's core ideal. Its products include the Meitu App, BeautyCam, Meipai, MeituEve, MeituGenius, and more, every one of them fundamentally changing the way users around the world create and share "beauty". Meitu has been listed on the Hong Kong Stock Exchange since December 15, 2016 (stock code 1357.HK).
As of December 2019, there are 1.88 billion unique devices with Meitu’s products activated on them, and a total of 282 million monthly active users (MAU) of Meitu app products. Meitu's total number of overseas users has exceeded 724 million people, with over 10 million users each in 15 countries including Brazil, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Thailand, the US, Vietnam, Pakistan, Bangladesh, Nigeria, Canada and Mexico, and over 1 million users each in 61 countries and regions.