

It’s official: BeautyPlus just got a stylish new makeover. What began as a simple beauty camera has grown into a creative space where individuality, imagination, and self-expression take center stage. To mark this new era, we’re introducing a refreshed logo as a symbol of our evolution and a glimpse into the future we’re building. It reflects how the ways we create and express ourselves online are changing. People today want to show their personality and style in more creative ways, and here at BeautyPlus we love to see it! We take pride in bringing you cutting-edge tools that feel more intuitive, powerful, and personal than ever before. And what better way to celebrate that than giving the app a cheeky little glow-up of its own?
Over the years, BeautyPlus has grown with our community. The era of simple selfies has evolved into one of visual storytelling. We’re here to help you express your personality, explore the hottest trends, experiment with aesthetics, and bring your ideas to life. Our tools let you do everything from retouching portraits and enhancing images to removing backgrounds, seamlessly replacing objects, or even swapping outfits and adding nail art. You can also try AI-powered effects to transform the atmosphere of your images – add mist, backlight, or other imaginative touches with just one tap, giving every photo a unique creative flair.


Since we love hearing from our community, we’re excited to give you a sneaky peek at upcoming features, like a seamless canvas and free-collage tools, so you can design IG carousels or photodump-style posts exactly the way you want. Whether you’re crafting a collage or experimenting with AI effects, BeautyPlus adds a little extra sparkle to your creativity.


From past to present, BeautyPlus is stepping into a new chapter. Our new logo is brighter, smoother, and full of movement, just like the creativity we want you to feel when using the app. The soft gradients bring warmth and personality, while the rounded typography invites a feeling of approachability and friendliness. The logo moves like a streak of light, reflecting the effortless, intuitive way our tools let you create and experiment.


Our vision is simple: to help everyone express themselves with ease, confidence, and a little bit of fun. That means smarter AI tools that boost your creativity, the freshest new beauty edits, creative effects to keep you ahead of trends, and even an AI agent that helps you edit trending photos or videos with a simple chat, making creativity faster, easier, and more playful. BeautyPlus is for everyone, you don’t need to be a pro-editor to make something you love. This evolution is all about celebrating real people, real creativity, and a whole lot of imagination. Together, we’ll keep pushing the boundaries of how we bring our ideas to life through images.